All the work companies do to appear relatable, and yet we still get emails like this. It should be a 5 alarm fire at any company when it becomes clear that customers are being addressed as “[EMPTY]“.
![Screenshot of an Adidas store email acknowledging my purchased, opening with "Hi [EMPTY]"](https://cdn.uploads.micro.blog/8/2023/79e3b35fc2.png)
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Written on
All the work companies do to appear relatable, and yet we still get emails like this. It should be a 5 alarm fire at any company when it becomes clear that customers are being addressed as “[EMPTY]“.